Anta and Peak are getting up sharply meanwhile Nike and Adidas adidas 17 are doing onslaught abroad, yet Lining resuscitating way is so long that we cannot see the end.Lining is always the biggest movement appliance greatest popular brand in domestic, and are comfortably in best status, however in latest periods, under the competitors of Anta, Adidas and Nike at home and abroad fierce attack, the company should obviously improper, revealed lots of issues.

The industry considered more price as chronic suicide, mainly due to its customers most concentrated in two or three cities, purchasing power is limited, continuous increasing price making the original price advantage disappeared, lead to high end consumers to Adidas or Nike and other international brand, the low end of the consumers can turn to more the good and cheap Anta, Peak, Lining eventually end up two head not please awkward situation.In addition, Lining in Sep. 2010 declared to reform normative line adidas 17.1 in special China of the precursor of the joy energy saving, even at that time he claimed that purpose is to push forward the great movement and movement zoology community, but its way into the house and field possession purpose was revealed explicitly.

Then what's the reason that the audience think that adidas 17.3 the official sponsor is Nike? All that is for its origin, an advertisement specially made for London Olympic Games. Nike paid much attention to "London" in every place in the world where athletes started their games, which includes the United States Ohio London, London Square in someplace, Jamaica and India inns named London, a "London" stadium, the baseball field named London, Nigeria London, and so on. You have to admire Nike's intentions, coupled with its always excellent copywriting; you can't help imagining the Olympic Games spirit after you watch this excellent advertisement which tells the ordinary story of the athletes.

Of course, this adidas 350 white is the result Nike hope to see.Of course, this so called "ambush marketing" does succeed, but the London Olympic Organizing Committee also did not eat cooked rice, they would not watch Nike take the place of Adidas by force or trickery. But Nike really did cleverly enough, even Olympic Organizing Committee is very difficult to pick out the thorn, so it didn't punish Nike.Nike has always obeying the marketing conception "Establishing relation with consumers", which is concentrated expressed in the continuously updating of the day on the official micro blogging "Just Do It".

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